Built on Trust, Driven by Results

For over seven years, we've been helping Australian businesses transform their personnel management challenges into competitive advantages through practical financial solutions.

Our Story Started with a Simple Question

Back in 2018, we noticed something troubling. Too many capable businesses were struggling not because of their products or services, but because managing their workforce finances felt overwhelming and time-consuming.

We started velostyraen because we believed there had to be a better way. Not flashy software that promises everything, but genuine expertise that actually helps business owners sleep better at night knowing their personnel management is sorted.

What began as conversations with a handful of Melbourne business owners has grown into partnerships with companies across Australia. But our approach hasn't changed – we still believe the best solutions come from understanding each business as unique.

Professional team meeting discussing business solutions

What Drives Everything We Do

These aren't just words on our website. They're the principles that guide every decision we make and every conversation we have with clients.

Practical Over Perfect

We'd rather give you a solution that works today than spend months building something theoretically ideal. Real business moves fast, and our advice needs to keep up.

Honest Conversations

Sometimes what a business needs isn't what the owner wants to hear. We believe in having those conversations early and directly, because sugar-coating problems doesn't solve them.

Real Results Matter

We measure success by whether your personnel management actually gets easier and more effective. Everything else is just paperwork.

Sarah Kellerman, Principal Consultant at velostyraen

Meet Sarah Kellerman

Sarah founded velostyraen after spending twelve years watching businesses struggle with personnel finances that should have been straightforward. Her background spans corporate HR, small business consulting, and financial planning.

What sets Sarah apart isn't just her qualifications – it's her ability to translate complex financial regulations into practical steps that busy business owners can actually implement.

When she's not working with clients, Sarah contributes to the Australian Small Business Association's financial guidance publications and mentors business owners through the Geelong Chamber of Commerce.

Workforce Financial Planning

Structuring compensation packages that work for both business cash flow and employee satisfaction.

Compliance Navigation

Making sense of superannuation, tax obligations, and employment regulations without the legal jargon.

Cost Management

Finding realistic ways to control personnel costs while maintaining quality and morale.

Growth Strategy

Planning how to scale your team financially sustainable as your business expands.

How We Actually Work

Every business is different, but our process stays consistent. Here's what you can expect when you work with us.

Listen First

We spend time understanding your business, not just your financial situation. Your challenges, your goals, and what keeps you up at night.

Plain English Solutions

No jargon, no theoretical frameworks. Just clear explanations of what needs to happen and why it will help your business.

Practical Implementation

We don't just hand you a report. We work with you to implement changes in a way that fits your schedule and resources.

Ongoing Support

Business changes, and so do regulations. We stay available for questions and adjustments as your needs evolve.

Our Promise to You

We don't believe in overnight transformations or miracle solutions. What we do believe in is steady progress, honest advice, and practical help that makes your business genuinely easier to run.

When you work with velostyraen, you're not just getting financial advice. You're getting a partner who understands that personnel management affects every part of your business, from daily operations to long-term planning.

Start the Conversation

Professional consultation meeting in modern office setting